Why branding is the foundation of any business?
What is Branding?
Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. In other words, a brand is a visual representation which people correlate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
To create a proper and unique brand identity, designers need to get deep into the details about business goals as well as do a research of the market and its target audience.
A key part of brand design is the creation of the foundational design elements that make up a brand’s visual identity.
Because they exist as components of a brand’s visual identity, it’s essential that these elements work together as a system.
It’s important to keep the system as a whole in mind when creating each of the following individual elements.
Logo
Colors
Typography
Shapes
Illustration
Iconography
Texture and Pattern
Photography
Video
Animation and Motion
Your business goals and brand personality
Before our designers start working on a visual part, they need to identify the character which company or product wants to present.
Designing a brand without this knowledge is like drawing a portrait from a photograph. You can do the copy quite right but the work won’t have an emotion in it. The same is with branding.
Logo design plays a big part in branding, at Pixel Dot we pay a big attention to its creative process. A well-thought Branding worth time investment.