Why branding is the foundation of any business?
What is Branding?
Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. In other words, a brand is a visual representation which people correlate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
To create a proper and unique brand identity, designers need to get deep into the details about business goals as well as do a research of the market and its target audience.
A key part of brand design is the creation of the foundational design elements that make up a brand’s visual identity.
Because they exist as components of a brand’s visual identity, it’s essential that these elements work together as a system.
It’s important to keep the system as a whole in mind when creating each of the following individual elements.
Your business goals and brand personality
Before our designers start working on a visual part, they need to identify the character which company or product wants to present.
Designing a brand without this knowledge is like drawing a portrait from a photograph. You can do the copy quite right but the work won’t have an emotion in it. The same is with branding.
Logo design plays a big part in branding, at Pixel Dot we pay a big attention to its creative process. A well-thought Branding worth time investment.