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Cookies and other tracking technologies we use

IP Addresses and Cookies

Like almost all commercial websites, Pixel Dot records statistical data and uses Cookies to improve site performance.

A cookie is a text file sent by a web server to a web browser, and stored by that browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may send one or more cookies which may be stored by your browser on your computer. The information we obtain from cookies is part of the Collected Information. Our advertisers and service providers may also send you cookies.

Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites, including this one.

To improve our services and this site, we may retain third party service providers to operate this site and help us monitor, collect and analyze information regarding your interactions with this website and the data you input, including the use of such providers’ cookies on your computer.

Statistical data:

The Pixel Dot site logs certain statistical data such as; IP address, the type of operating systems used and browser types used. This statistical data is not connected to personal information and so user information is anonymous. For example, if we know that a growing number of users have a new type of browser we know that it’s a good idea to test new pages and features in that browser.

What are cookies?

A Cookie allows websites to remember you, and it helps many of the features of the website to work better. We use Cookies to help our website load faster and to make it easier and faster for users to log in. These small packets of information are stored on your computer by your browser. Cookies help us learn about how people interact with our site and so we can make improvements based on the information.

What kind of Cookies do we use?

Our site uses two kinds of Cookies; our own and Cookies from third parties. We use Cookies to operate and personalise the website. They help us to track page views and conversion and also return visits from users over a two year period.

What third-party services do we use?

‘Third parties’ are approved partner websites and those Cookies can be used for things like measurement and reporting but may be also used to track your interests and to retarget you with advertising on other websites. We aim to be as transparent as possible around our use of Cookies so we’ve listed all the third parties we work with below.

Google Analytics is used to track general visitor interactions such as page views and conversion. We also use it for demographic and interest reporting and to understand our audience.

To learn more about Google’s data policy see here:

Google provides a tool to allow you to prevent your data from being used by Google Analytics. Click here to download it.

How long do they last?

Cookies generally have a ‘lifespan’ and after that period they expire. Some expire as soon as you log off and some last for weeks or longer. Cookies on our site are renewed when you visit or log in and usually expire after 7 to 30 days of inactivity. Cookies that we use to personalize the experience for returning visitors may have a lifespan of up to two years.

Switching off cookies:

Most web browsers automatically accept Cookies. Your browser should tell you how to turn off the automatic acceptance of Cookies if you look through the settings options. This will almost certainly create issues when using the What site. Unless you have adjusted your browser setting so that it will refuse all Cookies, our system will issue Cookies when you visit our site. If you are concerned with 3rd party Cookies (other than our own) there is excellent advice available here:

Please consult the help section of your web browser or follow the links below to understand your options but please note that if you choose to disable cookies some features of our website may not operate as intended.